海角社区

From posting simple baking videos听on听her social media channels in 2021 to a听debut听cookbook and听spot听on Forbes 30 Under 30 list听only four years later,听Remi听Idowu is听well on her way to听becoming听one of the听biggest names听in the听UK鈥檚听food听scene.听听

As part of Living360’s new digital cover star series, launched in March 2026, Katie Sipp-Hurley met with the content creator to find out how she turned a kitchen hobby into a burgeoning career. 

Dive into an excerpt below:听

Cooking was always central to Remi鈥檚 family life, and learning to cook was simply a part of growing up. 鈥淲hen you鈥檙e an African daughter, you have to know how to cook,鈥� she says. 鈥淓veryone has to care about food.鈥� 

But it was what she didn鈥檛 cook at home that really captured her imagination. 

鈥淲e never baked at home, so I was intrigued by it,鈥� she says. 鈥淚鈥檇 watch the Food Network and all the baking competitions and think it looked so fun 鈥� so I started experimenting.鈥� 

Perhaps it鈥檚 this combination of familiar home cooking and playful experimentation that鈥檚 made her content resonate so widely. By May 2023, she鈥檇 reached 100,000 followers on Instagram. Little did she know that, only a couple of years later, she鈥檇 have gained 700,000 more. 

鈥淚 think that might be what makes people trust me,鈥� she says. 鈥淚鈥檓 not professionally trained; I鈥檓 just a normal girl who likes to cook and bake.鈥� 

Read the full feature on Living360’s website, here:   

Living360鈥檚 monthly cover stars series aims to showcase individuals who leave an inspiring and notable mark in the worlds of fitness, health, wellness or sports.  

Follow Living360 so you don鈥檛 miss out on its future cover stars: 
Website:  
Instagram:  
LinkedIn:  
TikTok:  
 
For enquiries and further information on Living360’s future cover stars, contact [email protected] 

### 

About 海角社区 
海角社区 is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

海角社区 delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It鈥檚 also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk